October 7, 2022

NORDchinaz

The Business & Finance guru

2021 MM+M Awards: All the Winners – MM+M Awards – MM+M

To view the digital edition of the 2021 MM+M Awards Book of the Night, click here.

To quote the other poet laureate of New Jersey, Jon Bon Jovi, we’re halfway there. I think. The MM+M Awards, the highlight of the medical marketing community’s social calendar, is, as of press time, scheduled to go on in-person. We’ll also stream the event live for those who can’t join us in vaccinated splendor at Cipriani Wall Street. 

I say I think we’re halfway there because it’s difficult to say much of anything with certainty these days when it comes to things that could be affected by the pandemic. Will we be back at full capacity and only in-person next year? I hope so. And I think so. But it’s hard to say for sure. I guess I’m livin’ on a prayer.

But what I can say for sure is that, live, streamed or hybrid, the MM+M Awards are still rocking. The presentation of the awards is the last, eagerly awaited part of a process involving a cast of hundreds of people who help to shepherd the process. There are the teams that bring the amazing work to life, composed of agencies and clients. There’s the MM+M and Haymarket staff that facilitate the submissions. There are the sponsors who make the entire process possible with their support. 

And there are the judges who volunteer countless hours to sort through the entries and debate their merits. If you’ve ever been on a judging panel, or been in the room or on a call when that debate takes place, you know just how seriously these folks take their work. And it is that seriousness, that willingness to be critical and studiously judgmental, that makes an MM+M Award so sought after and so valuable. It is awarded by peers, to peers. And that won’t change.

So thank you, judges. And thank you, sponsors. And thank you, science, for getting us part of the way back to normal. Next year in New York.

Stephen Madden
GM, Editor in chief


Click each Gold and Silver winner’s name for full profiles. Click each finalist’s image to enlarge. To jump to a category, click below.

Outstanding Contribution to Healthcare
Healthcare Consumer Media Brand
Healthcare Professional Media Brand
Use of Public Relations
Use of Data/Analytics or Innovation
Branded Website for Consumers
Branded Website for Healthcare Professionals
Disease Education Campaign
Film or Video
Use of Social Media – Paid
Use of Social Media – Organic
Use of Influencer Marketing
Digital Initiative for Consumers
Digital Initiative for Non-Consumers
Consumer Print Campaign
Professional Print Campaign
Professional Sales Tool
Corporate Branding Campaign
Philanthropic or Purpose-Driven Campaign
Diversity & Inclusion Campaign
Agency Branding Campaign
TV Advertising Campaign
Multichannel Campaign (Small to Medium Product Size)
Multichannel Campaign (Large Product Size)
Product Launch
Orphan Product Marketing Initiative
Use of Immersive Technology
Use of Clinical Trial Marketing
Use of Market Access Marketing
Use of Hospital or Healthcare Services Marketing
Agency Entrepreneur of the Year
Small Healthcare Agency
Midsize Healthcare Agency
Large Healthcare Agency
PR Agency
Medical Communications Agency
Independent Agency
Midsize Healthcare Network
Large Healthcare Network
Titanium


Outstanding Contribution to Healthcare

Platinum Award:

Moderna, Pfizer and Johnson & Johnson  


Recognizes any print publication and/or web property carrying editorial content directed at consumers and patients, including magazines, newspaper sections, custom publications, websites and online versions of print brands.

Gold Winner:

Verywell

Silver Winner:

Smart + Strong

Finalists:


Recognizes any print publication and/or web property carrying editorial content directed at healthcare professionals, including medical journals and periodicals.

Gold Winner:

ReachMD

Silver Winner:

MedScape

Finalists:


Use of Customer Experience Marketing

Marketing initiatives, from traditional direct marketing efforts (aimed at inducing a response or specific action) to sophisticated adherence programs that excel at brand experience, especially in use of database and CRM strategy and experience-related touchpoints, in an individual medium or working across platforms and targeting any healthcare stakeholder audience. Sponsored by GSW

Gold Winner:

Neurocrine Biosciences and Area 23

Silver Winner:

The Learning Corp., Constant Therapy and Area 23

Finalists:


Use of Public Relations

Recognizes communication efforts promoting awareness and positive perceptions of healthcare devices/products, services, corporations and organizations to consumers, employees, healthcare pros, the investor community and other stakeholders. 

Gold Winner:

Change the Ref and McCann Health New York 

Silver Winner:

Pfizer and Real Chemistry

Finalists:


Use of Data/Analytics or Innovation

Recognizes the use of new health and non-health data sets and innovative analytics methodologies.

Gold Winner:

Janssen Pharmaceuticals, FCB Chicago, FCB Six and Uptravi

Silver Winner:

California Life Sciences Association and Real Chemistry

Finalists:


Branded Website for Consumers

Recognizes any website promoting specific branded medical devices/products and services to the consumer audience.

Gold Winner:

Woojer and Area 23

Silver Winner:

SK Life Science, CDMP and Xcopri

Finalists:


Branded Website for Healthcare Professionals

Recognizes any website promoting specific branded medical devices/products and services to HCPs.

Gold Winner:

Novartis and Complete HealthVizion

Silver Winner:

Lundbeck, Otsuka Medical Alliance and NoA Health

Finalists:


Disease Education Campaign

Recognizes any website, TV ad or other non-film media promoting awareness or offering information about specific disease states or health issues.

Gold Winner:

AstraZeneca, Real Chemistry and Symbicort 

Silver Winner:

Merck and Havas Health Plus

Finalists:


Film or Video

Recognizes any digital initiative targeting either consumers or patients, healthcare professionals or other stakeholders using social media channels that demonstrates a community-building aspect and best use of platforms.

Gold Winner:

Novo Nordisk and NoA Health

Silver Winner:

EmpowHer NY and The Bloc

Finalists:


Any mobile/digital media campaign reaching consumers/patients, HCPs or other stakeholders using social media channels. Showcases best use of mobile-first creative, scaled reach and measured impact quantified through media results.  

Gold Winner:

Novartis, Havas Hematology Oncology Village and Adakveo

Silver Winner:

Pfizer and Real Chemistry

Finalists:


Any digital initiative targeting either consumers/patients, healthcare professionals or other stakeholders using social media channels that demonstrates a community-building aspect and best use of platforms. Showcases ideas that produced the most buzz.

Gold Winner:

The National Black Child Development Institute and The Bloc  

Silver Winner:

Pfizer and Real Chemistry

Finalists:


Use of Influencer Marketing

Any marketing initiative involving use of celebrity spokespeople or other personalities designed to build community participation, enhance engagement/viewership or achieve other goals, through endorsements or related efforts, on behalf of healthcare clients.

Gold Winner:

Claire’s Place Foundation and Area 23

Silver Winner:

Change the Ref and McCann Health New York

Finalists:


Digital Initiative for Consumers

Recognizes any non-film digital initiatives, aimed at consumers, offering information, tools, education or promotion, relating to diagnosis, treatment or management of medical conditions and ailments, or the non-medical, health-and-wellness space.

Gold Winner:

The National Black Child Development Institute and The Bloc

Silver Winner:

Woojer and Area 23

Finalists:


Digital Initiative for Non-Consumers

Recognizes any non-film digital initiative targeting HCPs and/or sales reps, such as CRM programs, e-CME, 3-D animation, interactive live exhibits, video games and more, including smartphone or tablet apps, medical references, patient records and more.

Gold Winner:

Oyster Point Pharma and Precisioneffect   

Silver Winner:

Sermo, FCB Health New York and Disappearing Doctors

Finalists:


Consumer Print Campaign

Recognizes any single or multiwave advertisement in support of a prescription or nonprescription drug, medical device/product or service appearing across platforms in any consumer-oriented media (magazine, newspaper and more).

Gold Winner:

The Cybersmile Foundation and Area 23

Silver Winner:

Gay Men’s Health Crisis, FCB Health New York and Blood Equality

Finalists:


Professional Print Campaign

Recognizes any single or multiwave advertisement in support of a prescription drug, medical device/product or service appearing across platforms in any HCP-oriented media (medical journal, periodical or professional site or app and more). 

Gold Winner:

Gilead Sciences, Brick City Greenhouse and Trodelvy

Silver Winner:

Eton Pharmaceuticals, Area 23 and Alkindi Sprinkle

Finalists:


Recognizes any print or digital detail aid (for example, an e-detail) targeting healthcare professionals in support of a branded prescription product or service. If digital, a video submission was recommended.

Gold Winner:

Boehringer Ingelheim and Ogilvy Health 

Silver Winner:

Kaleo, FCB Health Canada and Allerject

Finalists:


Corporate Branding Campaign

Recognizes any advertisement or campaign, website, video or other communications channel used to promote a corporate client.

Gold Winner:

Novartis and Marina Maher Communications

Silver Winner:

Mount Nittany Heath and Pavone Marketing Group

Finalists:


Philanthropic or Purpose-Driven Campaign

Recognizes any philanthropic advertisement or campaign, website, video or other comms channel to promote a nonprofit organization or raise awareness of a specific cause for which the agency received no payment. Work submitted must be on behalf of a pro bono client. Sponsored by Havas Health & You

Gold Winner:

Change the Ref and McCann Health New York

Silver Winner:

FCB Health Network

Finalists:


Diversity & Inclusion Campaign

Recognizes any healthcare marketing, awareness or educational campaign that targets specific ethnic or religious audiences using any combination of channels. Jurors looked for an in-depth understanding of the target market in both strategy and execution. Sponsored by EvolveMKD

Gold Winner:

The National Black Child Development Institute and The Bloc

Silver Winner:

TBWAWorldHealth

Finalists:


Agency Branding Campaign

Recognizes any advertisement or campaign, website, video or other communications channel an agency uses to market its own brand, culture and capabilities.

Gold Winner:

Klick Health

Silver Winner:

Intouch Group

Finalists:


TV Advertising Campaign

Branded TV advertisement, or a series of advertisements (maximum of three), used to promote a prescription drug, medical product or service.

Gold Winner:

Sanofi, PureRED and Xyzal

Silver Winner:

Horizon Therapeutics, Area 23 and Tepezza

Finalists:


Multichannel Campaign (Small to Medium Product Size)

Recognizes any integrated marketing, comms or awareness campaign executed across two or more channels on behalf of a healthcare client for a product with revenue less than or equal to $500 million during 2020.

Gold Winner:

Walmart and Saatchi & Saatchi Wellness

Silver Winner:

Kaleo, FCB Health Canada and Allerject

Finalists:


Multichannel Campaign (Large Product Size)

Recognizes any integrated marketing, comms or awareness campaign executed across two or more channels on behalf of a healthcare client, for a product with revenue greater than $500 million during 2020.

Gold Winner:

ViiV Healthcare, Havas Tonic and Dovato

Silver Winner:

Sunovion Pharmaceutical, AbelsonTaylor and Latuda

Finalists:


Product Launch

Recognizes any marketing or communications campaign to promote a prescription or OTC drug or medical product launched between January 1, 2020, and April 10, 2021.

Gold Winner:

Horizon Therapeutics, Area 23 and Tepezza

Silver Winner:

Kaleo, FCB Health Canada and Allerject

Finalists:


Orphan Product Marketing Initiative

Recognizes any single marketing initiative deployed in connection with an orphan population (fewer than 200,000 patients in the U.S.) on behalf of a healthcare product that showed a demonstrable effect on orphan-marketing goals.

Gold Winner:

Horizon Therapeutics, Area 23 and Tepezza

Silver Winner:

Horizon Therapeutics, Area 23 and Epsilon

Finalists:


Use of Immersive Technology

Recognizes any use of experiential marketing tools, such as VR/AR, for education (HCP or consumer) or rep training, employed by a brand or product or to engage users for disease awareness that demonstrates an impact on engagement.

Gold Winner:

DePuy Synthes, Elevate Healthcare, Plexus, Brawl, FleishmanHillard and Velys Robotic-Assisted Solution

Silver Winner:

Boehringer Ingelheim, Confideo Labs and Pradaxa/Praxbind

Finalists:


Use of Clinical Trial Marketing

Recognizes any method(s) used to enhance or expedite outreach and awareness efforts for recruiting enrollees or spurring research participation for clinical trials, or to help power the study protocol for a target product profile.

Gold Winner:

ACTG, Klick Health and Jumo Health

Silver Winner:

FCB Health Network


Use of Market Access Marketing

Any market access communication, marketing campaign or initiative designed to make clinical and economic arguments to support product access on formularies, medical benefits or innovative contracting or allow practices and/or patients to understand the logistics and the financial support available for prescribed healthcare products.

Gold Winner:

GlaxoSmithKline, Area 23 and Shingrix

Silver Winner:

ViiV Healthcare, Entrée Health NY and Rukobia

Finalists:


Use of Hospital or Healthcare Services Marketing

Any campaigns designed to promote healthcare services to a consumer audience, executed on behalf of or by hospitals, healthcare systems, medical groups or other ancillary healthcare organizations (dental centers, cancer centers, dialysis, home health, genetic screening services, mental health and addiction clinics).

Gold Winner:

Walmart and Saatchi & Saatchi Wellness

Silver Winner:

Goshen Health and SFC Group

Finalists:


Agency Entrepreneur of the Year

The award recognizes an agency CEO or other senior principal whose firm’s performance stood out during the eligibility period and reflects business acumen, financial growth and an entrepreneurial spirit in the healthcare communications sector. Sponsored by GCI Health

Gold Winner:

Jim Weiss, Real Chemistry

Silver Winner:

Olga Fleming, Marina Maher Communications

Finalists:


Small Healthcare Agency

Recognizes outstanding performance by a healthcare agency with U.S. revenue of less than $15 million in 2020.

Gold Winner:

Elevate Healthcare

Silver Winner:

Goodfuse

Finalists:


Midsize Healthcare Agency

Recognizes outstanding performance by a healthcare marketing agency with U.S. revenue of $15 million to $50 million in 2020.

Gold Winner:

JPA Health

Silver Winner:

Create NYC

Finalists:


Large Healthcare Agency

Recognizes outstanding performance by a healthcare marketing agency with U.S. revenue of greater than $50 million in 2020.

Gold Winner:

The Bloc

Silver Winner:

Klick Health

Finalists:


PR Agency

Recognizing outstanding performance by an agency whose primary business involves healthcare public/media relations, public affairs or issues management.

Gold Winner:

GCI Health


Medical Communications Agency

Recognizing outstanding performance by an agency whose primary business involves med-comms or medical affairs/education.

Gold Winner:

Trio

Silver Winner:

Area 23 on Hudson  

Finalists:


Independent Agency

Recognizing outstanding performance by an independent agency that is not majority-owned by a holding company or network.

Gold Winner:

The Bloc

Silver Winner:

Spectrum Science

Finalists:


Midsize Healthcare Network

This award recognizes the very best healthcare-focused agency network for overall performance during the entry period with U.S. revenue of less than $300 million.

Gold Winner:

Ashfield Health


Large Healthcare Network

This award recognizes the very best healthcare-focused agency network for overall performance during the entry period with U.S. revenue of more than $300 million. Sponsored by Fingerpaint

Gold Winner:

Real Chemistry

Silver Winner:

Intouch Group

Finalists:


Best in Show

Recognizes an exemplary campaign or marketing initiative that distinguished itself as best in show.

Titanium Award:

Change the Ref and McCann Health New York


2021 MM+M Awards: All the Winners