June 21, 2024


The Business & Finance guru

‘A new chapter:’ Bandwidth’s main promoting officer Noreen Allen is stepping down

RALEIGH – A senior executive at Bandwidth who has been an govt with 5 distinct tech companies in the Triangle has made a decision to go away the firm.

Noreen Allen, the company’s main marketing officer, introduced her conclusion recently.

Allen’s occupation bundled a 10 years of services at Bandwidth.

WRAL TechWire spoke with Allen about her determination, what will come following, and exactly where Bandwidth will go from below as the corporation prepares to transfer to a new headquarters facility in Raleigh.

The transcript of the job interview follows, and has been flippantly edited for clarity.

WRAL TechWire (TW): Convey to us about your conclusion – why now, and what comes up coming for you?

Noreen Allen, Chief Marketing and advertising Officer, Bandwidth (Allen): I’ve been at Bandwidth for practically 10 many years and in Raleigh for extra than 20 many years. I have this kind of affection for this enterprise and this city. Raleigh has been so very good to me! I have experienced an outstanding run below, launching my vocation in tech and assisting to scale and propel the advancement of five thrilling providers.

I have worked intently with some actually impactful corporations in the area from the Raleigh Chamber to nonprofits like Band With each other and other teams supporting the location and females in tech. It has been my honor and privilege to get the job done alongside so a lot of wonderful folks about the several years. I hardly ever considered I’d say it, but I’m all set to commence a new chapter. I occur from a extremely large relatives outside the house of Philadelphia and experience it is the appropriate time to head again property to be closer to them. Go Birds!

Noreen Allen (Picture courtesy of Noreen Allen)

TW: You have experienced about a 10 years at Bandwidth – what was your encounter with the corporation?

Allen: It is been a rocket ship! Bandwidth was an early-phase nearby tech company when I joined in 2012 — and right now we’re a international, publicly traded software package firm powering some of the most fascinating brands in the earth like Microsoft, Google, Zoom, Uber and lots of extra. Alongside the way, we created a staff of exceptionally proficient people and a really exclusive society that is centered on individuals and helping each other be successful. The coolest part of my time at Bandwidth is viewing the impression of our engineering in the environment. The software-driven communications that we deliver are remaining used everywhere you go currently – from collaboration applications in the office to on-desire applications on our telephones, to connected products in our households. Bandwidth has definitely changed the way we talk with every single other, how we find out, and interact with models. It was potent to witness.

Bandwidth.com using around Pink Hat area at NCSU

TW: And you have been in the Triangle for more than 20 yrs – what has your encounter been in the Triangle? 

Allen: Gentleman, I really like this industry! The Triangle is these a vivid tech hub. You can function for a super cool tech firm, push 5 minutes to get to a killer cafe, travel a different 10 minutes to see a Foo Fighters demonstrate, and get to the airport in 10 minutes. The place else does that come about? We have bought it so fantastic in this city. It is difficult to picture a put that is much more supportive for firms, or a better location to make a career. The people today in this city are so giving of their time and expertise. There’s a true perception of local community. We have acquired a terrific startup ecosystem, and such an spectacular concentration of tech expertise. There are so several exciting firms throughout so several locations of tech, and at a variety of distinctive levels. Some of the finest-known providers around the earth are now recognizing the Triangle for all the incredible positive aspects we have – the expertise, the collaborative culture, universities, proximity to the coastline and mountains, cost of dwelling. The Triangle features so many of the benefits of a larger sized metropolis, but at an simpler rate together with that Southern hospitality.

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TW: How is the Triangle various now than when you first began doing the job in the region?  What are the major alterations?  What is comparable now as it was then?

Allen: We have developed pretty a bit! I recall chatting to WRAL TechWire editor Rick Smith nearly 20 several years ago and at the time the Triangle was home to typically larger, extra set up providers. Students graduating from NC faculties considered they experienced to head West to function for neat, impressive companies. Right now, they’ve received their select of thrilling options proper below in the Triangle, ranging from impressive new startups in co-functioning spaces to satellite places of work for tech giants. Microsoft, Amazon, Google and Apple all have a presence in the Triangle today. That is a testomony to the unbelievable surroundings we have constructed in this community.

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TW: What are some memorable assignments or initiatives with which you’ve been associated?

Allen: In 20+ many years, I labored with SpectraSite (now American Tower), Motricity, Hosted Methods (now Tierpoint), ChannelAdvisor, and Bandwidth. They all experienced epic rides and there are so lots of pleasurable tales (and it’s possible a several nicknames) at the rear of the scenes from just about every a single. But for me, what resonates most is the people. I experienced the wonderful fortune to function with some amazing men and women around the decades. With each other we attained huge issues and we had a great deal of exciting executing it!

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A couple ordeals that stand out.

At Bandwidth, I’m definitely very pleased of the perform we did to reposition the business in the journey to IPO in 2017. Then, in 2020 we experienced to navigate an announcement about creating a new international headquarters in Raleigh in the midst of key uncertainty all through a worldwide pandemic.

At SpectraSite, we took the enterprise from individual bankruptcy to IPO on NYSE in 80 times. Simply cannot overlook the Mayor of Raleigh taking a selfie with Coolio at a Bandwidth launch party we hosted at CAM several yrs again!

Yet another exciting one – Bandwidth CEO David Morken and I joined a group from the Town of Raleigh on a press tour in NYC a handful of decades in the past to encourage the region.

I inadvertently walked into the body as David was staying filmed on reside Tv set on the floor of the NYSE. That’s a mistake I have never lived down. Another person on my team dressed as me photobombing the CEO for Halloween that calendar year!

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TW: What advice would you have to all those just commencing their career, no matter whether at Bandwidth or at other Triangle space corporations?

Allen: My guidance for people just starting at Bandwidth: You are in a really particular put. I stayed for 10 many years because of the folks. And that begins at the prime with David Morken, our CEO.  I’ve labored for some fantastic providers more than the years, but Bandwidth is truly distinctive. We care about folks in a way that is truly unusual. Bandwidth is at the centre of an exciting tech entire world and has so substantially prospective.

My tips for anybody commencing their occupations in the Triangle: You are also in a genuinely distinctive put. This sector is so whole of extraordinary chance throughout so quite a few places of tech. And you will not locate a far more supportive business enterprise neighborhood. My tips for everyone early in their occupations: Be your possess advocate. Just take manage of your vocation. You want much more option? Go following it! Request your supervisor specifically what you have to have to do to get to the subsequent level. Give and acquire feed-back gracefully. Never just sit back again and wait for issues to take place. Make them come about. Be a scholar of the entire world all over you – read, pay attention, enjoy – find out from individuals and corporations close to you. You can get your MBA just by paying notice to businesses and leaders around you every day.

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TW: Convey to us about your staff – how will your perform continue on – what do you hope your ‘legacy’ will be at Bandwidth and in the Triangle?

Allen: I’m leaving a powerhouse team at Bandwidth. I am so proud of them, and grateful for the time we experienced jointly, it was a legitimate blessing. Their creative imagination and travel motivated me and pushed me to be superior every single day. They are my legacy. I just cannot wait around to view them do remarkable issues for decades to come! I know I’m leaving the enterprise in wonderful palms.

I hope my group and all people in the Triangle continues to drive the boundaries of what is achievable for this area. Overlook the comparisons to Silicon Valley or any other area. The Triangle is a great area and is getting on giants from all around the world every day. Have faith in what we do in this article and make it occur!