NEW YORK–(Business WIRE)–Feb 8, 2022–
Accenture (NYSE: ACN) has invested in Los Angeles-dependent SwayBrand, a multicultural media technological know-how platform that aids brands join with diverse influencers. This marks the initial startup expenditure in North America made by way of the company’s Black Founders Improvement Application.
This push launch functions multimedia. View the entire launch here: https://www.businesswire.com/news/house/20220208005493/en/
Accenture Invests in SwayBrand through Accenture Ventures’ Black Founders Advancement System (Photograph: Enterprise Wire)
Established in 2018, SwayBrand is concentrated on disrupting how brand names and influencers interact by bringing fairness to tradition and authenticity to brand information. Its system permits brand names to link and collaborate with multicultural creators to establish information that resonates with diverse audiences. Conversely, it also delivers the option for BIPOC (Black, Indigenous, Persons of Color) influencers to pitch and join with makes directly for written content partnerships.
Led by Accenture Ventures, and element of its broader Task Highlight initiative, the Black Founders Enhancement Program aids Black technological innovation startup founders and business owners progress and grow their firms by way of higher, far more immediate obtain to enterprise cash, corporate mentorship and strategic connections with Accenture organization companions and purchasers. The plan will make strategic investments in early-phase, Black-launched and -operate software package startups and other industry development initiatives, applying Accenture’s huge technological innovation, innovation and financial investment expertise and potent community of technological know-how ecosystem associates.
“By creating new prospects for Black business owners and leaders, and leveraging the total electrical power of Accenture’s worldwide technology small business, the Black Founders Progress Application is seeking to assist right the imbalance among Black business owners, who much too frequently deal with a lack of entry to money, and their counterparts,” claimed Kathryn Ross, world-wide Open Innovation guide and the Black Founders Improvement Software lead for Accenture Ventures. “We appear forward to continuing to collaborate with SwayBrand on in-house and other consumer assignments, when also aiding the company’s management speed up the advancement and enlargement of the small business.”
Accenture’s investment decision in SwayBrand builds on previous and present-day collaborations among the two organizations. For instance, SwayBrand is presently functioning with Droga5, part of Accenture Interactive, to source authentic model ambassadors for clients. Accenture also engaged SwayBrand for function on Accenture’s Juneteenth 2021 Commemoration occasion, “Satisfy Me at the Apollo,” honoring the contributions of African American and Black icons in tunes, art, and technological know-how. SwayBrand social ambassadors amplified the party and conversation all-around the worth of supporting the upcoming generation of African American and Black creators and technological know-how entrepreneurs.
“Brands will need to make emotional connections in pure, reliable means, that replicate the complete spectrum of humanity,” claimed David Droga, CEO and resourceful chairman, Accenture Interactive. “SwayBrand provides undeniable cultural forex and creativity by its do the job, and I could not be prouder to share the very same table as we aid our clientele outline authentic brand communications.”
As section of Venture Highlight, SwayBrand will have entry to Accenture’s global innovation network, and the possibility to co-innovate with Accenture at its Innovation Hubs, Labs and Liquid Studios, functioning with subject matter gurus to adapt its alternatives to the enterprise market and scale faster and more effectively.
“America is turning into increasingly assorted, nevertheless the bulk of makes absence the cultural intelligence required to produce material that demonstrates this. By bridging the gap among brands and multicultural creators, we are driving extra inclusive, reliable connections among firms and their goal audiences,” reported Horace Flournoy, co-founder and CEO of SwayBrand. “The methods, chances and strategic steerage supplied through the Black Founders Advancement Program will enormously assist us advance our mission.”
Introduced in 2015, Accenture Ventures makes specific fairness investments in rising technological innovation startups, matching their capabilities with the enterprise demands and priorities of Accenture’s purchasers. Its Open Innovation arm acts as a bridge to the global innovation ecosystem by bringing Accenture’s shoppers alongside one another with ideal-in-class, business-related startups to unlock their growth likely and accelerate digital transformation.
Accenture is a world-wide skilled solutions company with foremost abilities in electronic, cloud and security. Combining unmatched working experience and specialized competencies throughout much more than 40 industries, we offer you Approach and Consulting, Interactive, Technological innovation and Functions solutions — all run by the world’s greatest network of Highly developed Know-how and Smart Operations centers. Our 674,000 folks produce on the guarantee of technological innovation and human ingenuity every day, serving consumers in a lot more than 120 countries. We embrace the ability of change to create price and shared good results for our shoppers, persons, shareholders, associates and communities. Check out us at accenture.com.
SwayBrand is reimagining the influencer marketplace by bringing “cultural intelligence” and authenticity to brand information. We are creating all new Net2 + Net3 channels to assist brands produce genuine partnerships with varied creators that would commonly go undiscovered, but determine and push international acquiring tendencies. Our tech system uniquely sources primary information from Black, Latino, and Asian influencer activities. For extra details, stop by www.swaybrand.com.
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Contact: Christina McDonald
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