The Cleveland Browns today announced Brent Rossi has joined the team as Senior Vice President of Advertising and marketing and Media. A 2018 SportsBusiness Journal “Forty Beneath 40” honoree with much more than 17 a long time of encounter in the sporting activities and entertainment business, Rossi will direct the organization’s aim to even further supply Browns enthusiasts with leading activities and engagement alternatives all through the year, like by way of his oversight of the advertising and marketing occasions digital, movie and radio information web page and social media neighborhood relations and resourceful products and services departments, as nicely as Browns Backers All over the world.
Rossi invested the earlier a few many years as President of Enterprise Functions for the American Hockey League’s Bridgeport Islanders, where by he directed the in general execution of the club’s day by day company initiatives and the implementation of its extended-expression vision and mission. In this ability, he also managed lover engagement for the mother or father-club New York Islanders, guiding neighborhood relations, the Islanders Children’s Basis, youth and novice hockey programming, retail functions and supporter relations.
From 2014-2019, Rossi served as Govt Vice President of Internet marketing and Organization for Pegula Sporting activities & Amusement (PSE), encompassing the NFL’s Buffalo Expenditures, NHL’s Buffalo Sabres, Highmark Stadium, the KeyBank Middle and numerous other sports and leisure entities.
“Brent has incredible internet marketing and admirer engagement practical experience inside the NFL and throughout the sporting activities and amusement market, and he is a further superb addition to our senior management group both from an innovation and society point of view,” stated Haslam Sporting activities Team Government Vice President and Chief Working Officer Dave Jenkins. “We are assured his earlier leadership and artistic frame of mind will continue to enrich our capability to deliver Browns lovers closer to their favorite crew, especially supplied his familiarity with the team’s heritage and impact in Northeast Ohio.”
“Escalating up as a passionate Browns enthusiast in Canada, I have a particular appreciation for what this staff usually means to the City of Cleveland, Northeast Ohio and our amazing lovers throughout the region and globe,” stated Rossi. “This genuinely is a dream job for me, and I am fired up about the possibility to add to a gifted leadership group that is completely devoted to generating unique, extraordinary memories for Browns admirers all over the calendar year.”
As EVP of Internet marketing and Business for PSE, Rossi led all promoting and ticketing attempts inside the organization’s portfolio, highlighted by the Bills and Sabres. Moreover, he was picked as the Main Administrative Officer for the Sabres in 2018 to oversee business functions for the franchise.
In 2015, the Bills have been honored as the NFL Staff of the Yr for Electronic Media, Social Media and Written content less than the direction of Rossi, who was identified amongst Canada Sports activities Enterprise Awards’ “5 to Enjoy” in 2017.
Rossi attained those people roles with PSE following initially signing up for the group as Vice President of Promoting & Business enterprise Tactic for the Sabres in 2012.
Prior to his time in Buffalo, Rossi gained important athletics leadership knowledge with the Harlem Globetrotters (vice president of stay celebration internet marketing, 2009-2012), WWE (senior manager of live function internet marketing, 2006-2009) and Philadelphia 76ers (director of promoting, 2004-2006).
Soon after graduating with honors in athletics management from Brock College (St. Catherine’s, Ontario), Rossi attained a master’s in athletics administration from Aged Dominion.
A indigenous of Welland, Ontario, Canada, Rossi and his wife, Jill, have a daughter, Keira, and a son, Richie.
The Browns retained TurnkeyZRG to carry out the lookup for their senior vice president of advertising and marketing and media. TurnkeyZRG is regarded as the major expertise recruiting company in sports, leisure and sport media.