Business briefs | Technology

Delhi-based Samy Informatics on Thursday introduced a 43-inch 4K smart TV, priced at Rs 24,999 (inclusive of GST), claiming to be one of the ”most affordable” set in the market.

Moreover, with the purchase of a 43-inch 4K smart TV, the company is also providing a 32 inch Smart TV free, under its Diwali offer for its Delhi-based customers.

There is a great demand for two TV sets inside the Indian houses as people are working from home and using TV screens for multipurpose ranging from attending video calls to online schooling, said Samy Informatics Director Avinash Mehta. Samy Informatics, as per its market strategy, works on a revenue-generating mechanism with the TV units, to reduce the cost.

Currently, 42-inch screen size TVs are available in the market starting from around Rs 35,000 onwards.

Samy Informatics, a start-up, was registered in 2016 and had started delivering the TV units from 2017 only.

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