Crooked Media hired Crystal Ponzio-Busto, an 8-12 months veteran of Netflix, to lead promoting for the podcasting and media corporation.
As Crooked’s SVP of internet marketing, Ponzio-Busto will oversee promoting and communications system for the brand name, operating to broaden its access in podcasting, electronic articles and ecommerce and aiding to launch Crooked’s upcoming Tv set and film tasks.
Most just lately, Ponzio-Busto was director of films advertising at Netflix, exactly where she produced strategies for titles such as Dee Rees’ “Mudbound” — which picked up Netflix’s very first-ever aspect movie Oscar nominations — “The Ballad of Buster Scruggs” and “The Two Popes,” the two of which also ended up Oscar-nominated. She also made strategies for Robert Rodriguez’s “We Can Be Heroes” and “To All the Boys: Always and Forever.”
In addition, Ponzio-Busto aided build Netflix’s existence in Latin The united states, main brand name advertising and marketing endeavours across the region. During her time at the streamer, her internet marketing work received many Cannes, Clio and Webby Awards.
“Crooked Media has usually had a compact but scrappy, progressive and efficient internet marketing workforce that has finished remarkable work,” Tommy Vietor, co-founder of Crooked, stated in a statement. “Crystal is going to convey that crew, and the brand name, to the following degree as we proceed to evolve into a leader not just in podcasts, but in every single main enjoyment classification.”
L.A.-centered Crooked Media was started in 2017 by previous Obama aides Jon Favreau, Jon Lovett and Tommy Vietor. Ponzio-Busto is Crooked’s 2nd employ the service of from Netflix: In 2019, Sarah Geismer, beforehand drama sequence enhancement exec at Netflix, joined the corporation to head up its creative enhancement and output arm.
“I’ve been motivated by Crooked given that starting to be a listener and fan in 2017 and grew to become straight away compelled to acquire action in my community,” Ponzio-Busto reported. “I go on to see the world all around me otherwise due to the fact of their content. I am excited to deliver my encounter working at the intersection of storytelling and analytics to Crooked as the business operates to have interaction and activate even extra listeners as the planet and media current market proceed to rapidly transform.”
Prior to becoming a member of Netflix in 2013, Ponzio-Busto held promoting positions at Hulu, IFC and Wieden + Kennedy. A passionate supporter of Latinx media representation, Ponzio-Busto is at the moment a speaker and mentor for Younger Womens’ STEAM Preparatory Academy in her hometown of El Paso, Texas.