September 29, 2023


The Business & Finance guru

E-commerce in Turkey carries on growth: CEO

ISTANBUL – Taylan Özgür Dil

E-commerce investments, which have been boosted as the COVID-19 pandemic constraints afflicted retailer and shopping mall shopping habits, have strike 10 billion Turkish Liras ($723.4 million) in two several years, Sendeo CEO Özgün Şahin has said.


“The [e-commerce] sector experienced expanded by close to 50 p.c in 2020. In 2021, it peaked all over again. A growth of 75 % was recorded in the initially 50 % of 2021 as opposed to the exact same time period in the prior 12 months,” he explained to every day Hürriyet.

“The mounting desire has brought ahead investments. In the previous two many years, the e-commerce sector designed investments of 10 billion liras on common,” he added.

About half of the consumers and sellers who ended up canalized to e-commerce in the course of the pandemic-connected limitations tended to continue on the web buying and selling even just after all those limitations were lifted, in accordance to his remarks. “That is a important number,” claimed Şahin.

Koç Holding’s courier enterprise will make further more investments of $60 million by 2025, he also mentioned.

As several companies appealed to tech-based options to ramp up on-line product sales, some 50,000 cars and 200,000 shipping and delivery personnel strike the roads in Turkey each working day, estimates demonstrate.


Sendeo, which has 500 shipping employees and 780 workers in complete, is scheduling to increase all those figures to 2,000 and 2,500, respectively.

“We purpose to have 11 transfer hubs, 45 distribution centers and 2,400 delivery factors as of the finish of the calendar year,” Şahin mentioned, incorporating that the fleet of the firm has reached 500 motor vehicles.

The share of e-commerce in the rapidly-relocating client items (FMCG) retail industry arrived at 6 % through the time period, in accordance to a report unveiled by NielsenIQ in November 2021.

“Turkey intently follows nations these types of as China [30 percent], South Korea [26 percent] and the United States [15 percent], and it is rated just right after nations these as the United Kingdom [15 percent] and France [9 percent],” NielsenIQ Standard Supervisor Didem Şekerel Erdoğan observed.

The volume of e-commerce in Turkey is envisioned to have exceeded 400 billion liras ($28.9 billion) past 12 months, according to analysts.

“One in 3 people today in Turkey takes advantage of e-commerce. We assume this expansion and momentum will continue,” Engin Aksoy, the CEO of GSM operator Vodafone Turkey, said previous 12 months.

Citing a study by the International Facts Company, he said that globally digital transformation investments would get to $7.4 trillion in the up coming four a long time.


He included that organizations have brought their digital investments ahead 6 yrs to promptly adapt to the new typical.

Some 63 of Turkish e-consumers prefer to use cell apps for transactions and this ratio is shut to the entire world regular of 66 p.c, in accordance to the Trade Ministry.

The average e-commerce basket price tag in Turkey is all over 98.5 liras ($7.1). That ordinary selling price reaches 2,500 liras ($180.9) in the hospitality sector, 902 liras ($65.3) in air travels and 177 liras ($12.8) in electronics.

Turkish authorities have granted secure go certificates to 35 e-commerce platforms so far. Popular e-commerce platforms working in Turkey are Hepsiburada, N11, Gittigidiyor and Trendyol. Amazon Turkey also not too long ago entered the Turkish sector.


Istanbul-primarily based startup Getir, the pioneer of ultra-quick grocery supply business enterprise, has designed prosperous current market entries in the United Kingdom, the Netherlands, Germany, France, Spain, Portugal, Italy and the United States.

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