- Jen Glantz is an entrepreneur and the founder of Bridesmaid for Hire.
- Staying up-to-date on business developments is crucial to standing out as a tiny enterprise, Glantz claims.
- This yr, she options to create NFTs for her organization and include AR technological know-how into her web-site.
When I initially grew to become an entrepreneur in 2014, I realized that in purchase to expand and scale my small business I would need to hold up with rising trends and technological innovation. Since I don’t have a firm featuring expert-improvement workshops or consultants, I set apart a couple thousand dollars a yr in my personal small business finances for conferences, workshops, and coaching.
Very last calendar year, following attending a number of on the net workshops and conferences and vigorously listening to my preferred business podcasts, I realized there were being quite a few important developments that I desired to put into action into my 2022 tactic to continue to be recent and have leverage on my rivals.
After a lot of research and planning, I have resolved this yr to integrate NFTs, cryptocurrency, and the metaverse into the structure of my small business. Here’s how.
Using NFTs as membership access
In the middle of previous 12 months, I began to come across myself curious about NFTs (non-fungible tokens). Even though a lot of men and women in my everyday living had been buying NFTs that ended up just electronic art, a several entrepreneurs I heard communicate on a podcast described how they ended up using NFTs for business.
For case in point, entrepreneur Gary Vaynerchuk has a collection of NFTs that provides holders access to VeeFriends, a private membership club with distinctive benefits. Apparel business Official has an NFT marketplace that gives persons exclusive obtain to bodily merchandise.
For my company, I am functioning to generate a collection of NFTs that presents individuals obtain to my library of programs. I’ll limit the amount of money of NFTs in the assortment, and buyers who invest in 1 can resell it anytime they’d like and transfer entry to that class library to the new owner.
Accepting cryptocurrency as payment
I begun to recognize that more and more firms, from Starbucks to Complete Food items, had been beginning to acknowledge cryptocurrency as payment in 2021.
An believed 114 million accounts keep bitcoin all over the planet. With a lot more and much more folks placing their revenue in electronic coins, I felt it was time to settle for cryptocurrency as payment for some of my goods and companies.
While I nevertheless program to only acknowledge dollars for big-ticket products in excess of $1,000, I am likely to start accepting bitcoin as payment for reduced-priced products and products and services by working with a platform like BitPay to facilitate the transaction.
Using metaverse technological know-how for my client experience
A single significant engineering up grade I want to give my business enterprise this calendar year involves metaverse know-how and augmented truth.
Some firms are making use of AR to create a distinctive purchaser expertise. For illustration, Household Depot and Wayfair use AR to help persons see how household furniture parts will search in their property, when Nike and Kohls use AR to enable folks nearly check out on products and solutions.
Although I’m nevertheless checking out selections for my business, I am tempted to both use AR to generate a video clip match that people today can pay to perform in the metaverse or set up AR for persons to try on some of the items my brand sells. Digital platforms are setting up to make these features much more available — for illustration, Shopify lets sellers use 3D versions on item web pages to exhibit consumers how a item looks in AR.
Although I am excited to carry out these new updates to my company, I’m not in a hurry. I’m however developing resourceful strategies to include cryptocurrency, NFTs, and metaverse know-how into my expansion plans.
For fellow business people, I recommend learning as much as you can about the trends you want to insert to your company and seeking to what other makes are performing for ideas.