April 19, 2024


The Business & Finance guru

Iceland advertising campaign mocks Mark Zuckerberg’s metaverse in tourism advertisement

A new promoting marketing campaign for Icelandic tourism can take purpose at Fb founder Mark Zuckerberg, mocking his the latest movie announcement of his company’s name change to Meta.

The movie, released by Influenced by Iceland, a general public-private entity that promotes Iceland and its goods, highlighted a Zuckerberg lookalike named “Zack Mossbergsson” and recognized as Iceland’s chief visionary officer.

In the course of the parody, Mossbergsson pokes fun at Zuckerberg’s infamous stiffness.

“Hello and welcome to this very organic placing,” Mossbergsson deadpans to the digicam.

“Today I want to converse about a revolutionary technique to connect our earth without having currently being super bizarre.”

“Some mentioned it is not achievable. Some stated it is out of get to. To them, we say it is already in this article. Seriously. Glimpse, it is right here,” he adds though gesturing out the window to a snow-protected Icelandic landscape.

Mossbergsson goes on to introduce the “Icelandverse,” which is, as he describes it, “enhanced real reality without having foolish hunting headsets,” — a clear dig at Zuckerberg’s ambitions for a so-identified as metaverse digital reality planet.

Zack Mossbergsson
All over the mock movie, Zack Mossbergsson continually tends to make fun of Mark Zuckerberg’s notorious stiffness.
YouTube/&#13Motivated by Iceland
Iceland’s mocked model of Metaverse normally takes intention at Mark Zuckerberg’s principle for how social media will be in the foreseeable future.
YouTube/&#13Impressed by Iceland

“It’s wholly immersive with h2o that’s soaked,” Mossbergsson goes on, adding that the “Icelandverse” comes full with “skies you can see with your eyeballs.”

“The Icelandverse is compared with any other open-environment expertise with ‘-verse’ in identify, due to the fact it is true. In addition, you do not need a funny-hunting VR headset,” the caption to the movie on YouTube reads.

Zuckerberg responded to the video on Fb, getting it in stride.

“Amazing. I want to make a trip to the Icelandverse before long. Glad you’re donning sunscreen way too,” he stated, referring to one particular scene in the video in which Mossbergsson’s confront is caked in sunscreen, mimicking an uncomfortable incident for Zuckerberg very last year.

Mark Zuckerberg
Mark Zuckerberg responded to the online video on Facebook, saying he will “need to make a excursion to the Icelandverse soon and glad Zack was “wearing sunscreen as well.”
By way of REUTERS

The video clip had racked up much more than 274,000 sights on YouTube by late Friday.

“Metaverse” has grow to be a key speaking place in corporate The united states given that Facebook announced its rebrand very last thirty day period, with firms from Nike and Disney to dating application Bumble speaking about how they are heading to capitalize on what some believe will be the up coming evolution of the online.

Zack Mossbergsson
Zack Mossbergsson introduced the “Icelandverse,” the mock variation of Metaverse, as an “enhanced true fact with out silly-seeking headsets.”
YouTube/&#13Impressed by Iceland
"Metaverse" has taken high recognition in corporate America since Facebook announced its rebrand last month, as companies like Nike and Disney are in talks of possibly capitalizing off the idea.
Metaverse has taken substantial recognition in company The usa considering the fact that Facebook announced its rebrand previous thirty day period, as corporations like Nike and Disney are in talks of maybe capitalizing off the plan.
By means of REUTERS

The expression, coined in the 1992 sci-fi book “Snow Crash,” refers to a subsequent-technology web entry by means of augmented and virtual actuality hardware.

In a demo released by Zuckerberg past thirty day period, a person carrying a headset walked the streets of historical Rome, while an additional attended a virtual actuality rock live performance and afterparty.

Zuckerberg mentioned the business options to spend billions of pounds on producing the metaverse, and added that he hopes to have 1 billion folks be part of the digital planet in the next ten many years. Advert dollars from Facebook’s core goods will dietary supplement the growth of the augmented truth task, which the company has explained will not be financially rewarding for decades. 

Zack Mossbergsson
Zack Mossbergsson’s experience doused in sunscreen at a person place in the online video mimicked an embarrassing incident for Mark Zuckerberg very last yr.
YouTube/&#13Inspired by Iceland

Reps for Facebook did not right away return The Post’s request for comment on the “Icelandverse” video.