September 29, 2023


The Business & Finance guru

Intel Partner Connection: Expand Your Technical Understanding, Grow Your Business


Katie Bavoso

Intel Partner Alliance helps channel partners develop a deeper understanding of cloud technology to help them expand their portfolio, increase their customer base and identify new business opportunities.

As digital transformation continues to drive business IT decisions, the global cloud computing market is set to grow at a projected compound annual growth rate of nearly 20 percent through 2029. Now is the time to take advantage of this thriving business opportunity by offering a broader perspective and potentially a broader portfolio that incorporates cloud services and solutions for your clients.

The Intel Partner Alliance can jump-start your journey to strengthening your relationship with your customers and growing your business with a deeper understanding of the total technology stacks available and the business outcomes they can deliver. “A lot of hardware vendors do hardware stuff. Software vendors do software stuff. At Intel, we work with all of them, so you’re going to get this stack of knowledge on top of what you normally get,” says Eric Townsend, manager of Intel Partner Alliance and MSP program benefits at Intel.

Intel Partner Alliance members can connect with intel’s global network of leading hardware, software and cloud vendors. Partners also get free access to Intel Partner University where they can take training courses and earn competencies in industry-wide subjects and technologies, and learn how to wrap their products, services, and solutions around them. “We use the training for our employees, as well as myself, because it’s across the industry. It’s not vendor-specific,” says John Krikke, vice president of Onward Computer Systems, an Intel partner.

Cloud service beginners can be matched with other Intel partners through Intel Solutions Marketplace to collaborate and explore products and solutions that can address their customers’ needs. With Intel Partner Alliance, partners can also leverage marketing materials to help go to market with the intel brand and with confidence. “Intel just gives us great information,” says Michael Goldstein, president and CEO of LAN Infotech, an Intel partner. “They educate us on all the product lines that are there. The Intel Partner Alliance just gives us unbelievable training for our engineers, marketing funds (and) marketing tools, as well as a wonderful points program back. It puts money back into our pocket.”

When entering the cloud market, you don’t have to go it alone. Join Intel Partner Alliance and immediately become part of an ecosystem of industry experts and peers ready to help your business succeed and grow.