July 13, 2024


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Kraft Heinz Completes Acquisition of The vast majority Stake in Just Spices, a Engineering-Enabled Direct-to-Consumer Small business

Kraft Heinz Completes Acquisition of The vast majority Stake in Just Spices, a Engineering-Enabled Direct-to-Consumer Small business

Offer to Even further Accelerate Kraft Heinz’s Global Advancement Strategy Concentrated on Taste Elevation

PITTSBURGH & CHICAGO, January 19, 2022–(Organization WIRE)–The Kraft Heinz Organization (Nasdaq: KHC) (“Kraft Heinz”) introduced right now that it has accomplished its acquisition of an 85% stake in Germany-based mostly Just Spices GmbH (“Just Spices”). The remaining 15% ownership stake has been retained by Just Spices’ a few founders, who will proceed on with the company and emphasis on driving the company and its global growth. The proposed deal was very first declared on Dec. 10, 2021.

Introduced in 2014, Just Spices is an revolutionary begin-up, trailblazing the significant-growth flavor elevation category with once-a-year gross sales of roughly €60 million. Its 170-furthermore products portfolio incorporates spice blends, salad dressings, uncomplicated-to-put together “In Minutes” blends, and organic and natural offerings for numerous meal events ranging from breakfast and mild snacks to salads and baking, with a wide array of savory, sweet, traditional, and exotic flavors. Just Spices’ developing organization sells roughly 70% of its all set-created and one particular-phase spice blends directly to customers, with its remaining revenue by key grocery shops both equally in-retail store and on the web in Germany, Spain, Austria, and Switzerland.

“In 2021, we announced four acquisitions to further more speed up our advancement agenda and our ambition to be No. 1 in flavor elevation all around the earth,” reported Rafael Oliveira, EVP & President, Global Marketplaces at Kraft Heinz. “These include things like our acquisition of a vast majority stake in Just Spices, together with our intention to obtain a vast majority stake of the exceptional fairness interests in Brazilian food stuff firm Hemmer, our financial investment in BR Spices in Brazil, and our acquisition of Assan Food items in Turkey. With Just Spices, we will leverage Kraft Heinz’s scale and agility to accelerate the small business in the quick-growing flavor elevation current market over and above the company’s present-day German base and its current marketplace entries in Spain, Austria, and Switzerland. We also see great likely to further more reinforce and enhance Kraft Heinz’s have direct-to-client functions and go-to-current market enlargement.”

“We are incredibly excited by the growth opportunity that comes from combining Just Spices’ innovation and model power with the Kraft Heinz crew and the scale and information of international markets they bring to the desk,” said Florian Falk, Just Spices CEO and a single of the company’s 3 founders.


We are driving transformation at The Kraft Heinz Corporation (Nasdaq: KHC), inspired by our Goal, Let us Make Life Mouth watering. People are at the center of anything we do. With 2020 web sales of approximately $26 billion, we are committed to rising our iconic and emerging food items and beverage makes on a world-wide scale. We leverage our scale and agility to unleash the complete ability of Kraft Heinz across a portfolio of six purchaser-pushed solution platforms. As international citizens, we are devoted to generating a sustainable, moral affect although supporting feed the entire world in balanced, dependable strategies. Learn additional about our journey by going to www.kraftheinzcompany.com or adhering to us on LinkedIn and Twitter.


Just Spices was established in Dusseldorf by Florian Falk, Ole Strohschnieder and Bela Seebach in 2014. It supplies several spice blends and pure spices, swift-take care of food kits by means of its own e-retail providing, 3rd-celebration on-line marketplaces and an escalating presence in standard offline foodstuff retail sectors. Just Spices conjures up a escalating consumer foundation to refine their very own dishes and come to be creative in the kitchen. In 2018 the spice manufacturer also introduced the Just Spices IN MINUTES “resolve” food kits category and in 2020 they launched their salad dressing selection on-line and in retail trade. With many “repair” meal preparations, the company has been setting new benchmarks for the quick and simple preparation of modern-day dishes in everyday lifestyle. The firm now inspires extra than 1.6 million followers on its social media channels like Instagram, TikTok, and Fb. On TikTok, Just Spices regularly achieves a number of million sights on its videos. With additional than 150 personnel, Just Spices carries on to make good on its vision of attracting more individuals to prepare dinner much better, much healthier foods. Higher than all, Just Spices suggests enthusiasm, large-good quality items with no additives. But the most essential basic principle is to make tasty food even more scrumptious, finding as numerous people today as feasible to cook with pleasure and pride. Spice up your lifetime at justspices.com, abide by us @justspices on Instagram, TikTok and Twitter, and develop into a admirer on Fb.

Ahead-Searching Statements

This push release includes a amount of forward-seeking statements. Terms these as “will,” “accelerate,” “bolster,” “leverage,” “generate,” “increase,” “deliver,” “see,” “target,” “continue on,” “expand,” and versions of these words and very similar long term or conditional expressions are supposed to recognize forward-hunting statements. These statements incorporate, but are not limited to, predicted positive aspects of the acquisition, impacts of the acquisition on Kraft Heinz’s business enterprise, monetary success, chances, and upcoming strategies, and other statements that are not historical info, every of which is based mostly on Kraft Heinz’s present-day beliefs, anticipations, estimates, and projections. These ahead-seeking statements are subject matter to a number of risks and uncertainties, many of which are challenging to forecast and beyond Kraft Heinz’s regulate, which could bring about precise results to differ materially from all those indicated in the ahead-hunting statements. Individuals factors incorporate, but are not limited to, Kraft Heinz’s capacity to reach meant advantages of the acquisition, the anticipated prices of the transaction, the achievement of company transitions, and the danger aspects established forth in Kraft Heinz’s filings with the Securities and Trade Commission, which include Kraft Heinz’s most not long ago filed Annual Report on Variety 10-K and subsequent studies on Varieties 10-Q and 8-K. Kraft Heinz disclaims and does not undertake any obligation to update, revise, or withdraw any ahead-seeking assertion in this press release, apart from as necessary by relevant regulation or regulation.

Check out supply version on businesswire.com: https://www.businesswire.com/news/property/20220118005915/en/


Alex Abraham (Company media)
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Nigel Dickie (EMEA media)
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Christopher Jakubik, CFA (Traders)
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