Exclusive: Deadline has discovered that Marisa Liston and David Edwards, Lionsgate’s president and govt vice president of theatrical marketing and advertising, will be stepping absent from their posts. A new look for is immediately underway by Lionsgate for a new head of internet marketing.
Liston joined Lionsgate in 2019 as EVP Publicity, dependable for the publicity strategies in guidance of John Wick: Chapter 3 – Parabellum, Knives Out, Angels Has Fallen, Halfway, and other hits. She was promoted to President of Globally Marketing final August, overseeing the advertising and marketing strategies for American Underdog, Moonfall, and The Unbearable Fat of Large Talent.
Edwards is a 10-calendar year veteran of the studio, rising via the studio’s digital and strategic internet marketing departments.
Joe Drake, chair, Lionsgate Movement Picture Team instructed Deadline, “The mark of a excellent government is to depart a location much better than she discovered it and Marisa will be doing that. In a time of continuous modify and unpredictability, and as we go on to align our corporation to fulfill our at any time-evolving business enterprise ambitions, Marisa has been an inspiring and creative chief. We are likely to miss out on acquiring Marisa as a colleague and are unhappy that she has decided to step away.”
Prior to Lionsgate, Liston was a 17-year veteran of Sony Pictures, serving most lately as EVP of Domestic Publicity and primary Sony’s largest strategies like Oscar-profitable animated attribute Spider-Person: Into the Spider-Verse, as well as Jumanji: Welcome to the Jungle, Venom, Lodge Transylvania 3, Spider-Man: Homecoming, and Peter Rabbit, among other people. About the yrs, she was a vital PR architect for the four most current James Bond films, Roland Emmerich’s 2012, Gentlemen in Black 3, the Leap Road franchise, Looper, This Is The Close, Zombieland, Talladega Nights: The Ballad of Ricky Bobby, Tremendous Negative, Sausage Celebration, The Interview, Zero Dark 30, and The Da Vinci Code, among the lots of other people. Prior to becoming a member of Sony, she worked as a personal publicist at Baker-Winoker-Ryder and served briefly at 20th Century Fox.
It was declared that Edwards was promoted to EVP World-wide Marketing and advertising in March, but we have read he’s been in the posture due to the fact past August. His award-profitable perform has included responsibility for digital and strategic marketing attempts throughout all of the studio’s tentpole franchises and major theatrical movie releases because 2012. He has worked with very best-in-class talent across a broad array of initiatives, which include inventive advertising and marketing, digital promoting and social media, tech partnerships, branded material integrations and worldwide marketing and advertising, and has also been instrumental in strategies for Spiral: From the E book of Noticed, The Hitman’s Bodyguard films, Paul Feig’s A Very simple Favor, The Expendables franchise, Sicario and Hacksaw Ridge.
Prior to Lionsgate, Edwards worked for the Beverly Hills-primarily based social media and electronic creative agency, Digital Media Administration. Although there, he aided to set up its Theatrical Film Marketing and advertising division, doing work on imaginative social media campaigns across multiple studio clients.
Lionsgate’s long run slate consists of these kinds of franchise initiatives as John Wick: Chapter 4, The Hunger Online games: The Ballad of Songbirds and Snakes, Expendables 4, and Filthy Dancing, among quite a few some others.
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