Churchill Downs announced now that Casey Ramage has been named vice president of promoting and partnerships for the racetrack.
In this part, Ramage will be responsible for establishing the manufacturer tactic for the property and the Kentucky Derby while foremost the marketing and advertising and partnerships teams. She will provide as the key liaison with all exterior businesses to make certain regularity across the manufacturer and to promise alignment with the general objectives of Churchill Downs. Ramage will report specifically to Mike Anderson, President of Churchill Downs Racetrack.
Ramage returns to Churchill Downs possessing beforehand served as Vice President of Branding and Licensing (2009-2012) and Senior Director of Promoting (2007-2009). In the course of that tenure, she launched enduring Kentucky Derby week property like Style of Derby and the KentuckyDerbyParty.com platform, chaired the re-launch of Kentucky Oaks to concentrate on ladies and charity and was on the constitution staff responsible for developing “The Street to the Kentucky Derby.”
“I’m thrilled to return to Churchill Downs and add to our expansion as we prepare for Derby 150,” Ramage explained. “The Kentucky Derby is an incomparable encounter and I’m keen to get the job done with our partners, the neighborhood and the team to make effect around this very specific establishment and legendary tradition.”
Prior to assuming her recent leadership purpose at Churchill Downs, Ramage made model vision for Winner Gaming as their Main Marketing and advertising Officer. Her 17 a long time of extensive working experience in marketing and community relations involve Vice President roles at EdjSports and Brown Jordan Enterprise. Ramage retains a B.S. in Business from the College of Kentucky and has attained an Executive Training from Wharton Small business Faculty.
Sign up for BloodHorse Day by day
“Casey delivers a deep understanding of the Kentucky Derby model and we are thrilled to welcome her back to Churchill Downs to direct these critical marketing and advertising and partnerships capabilities,” Anderson said. “She brings the best mix of expertise, passion and psychological connection to usher this timeless brand into its 150th 12 months.”
Industry News Releases – In assist of Thoroughbred market businesses, BloodHorse is posting information releases relating to the business. The releases have not been edited by Blood-Horse. If there are any issues remember to speak to the organization that has produced the information launch as directed in the news launch.