Richard “Rusty” Citron, a foremost movie and tv internet marketing government and private manager, died on Dec. 16 at the age of 68. The cause was Lewy system dementia.
Citron’s career in present organization spanned a lot more than 4 a long time and saw him rub shoulders with well known artists and creators from throughout the spectrum of the enjoyment sector when overseeing the theatrical promoting of far more than 200 movement shots. As a internet marketing govt, Citron worked at 20th Century Fox, LucasFilm, Marvel, Walt Disney, MGM, Sony Pics and Common Studios. His jobs involved every thing from coming up with countrywide mall promotions for George Lucas’ “Return of the Jedi” to producing excitement for the Rocky franchise.
His qualified life started right after the then 16-yr aged Citron lied about his age to get a task as a web page for “The David Frost Clearly show.” Early in his career, Citron was a personalized manager and represented Mel Brooks, Anne Bancroft, Dom DeLuise, Larry Gelbart, Richard Dimitri and Sha Na Na.
Citron wrote a memoir about his time in display small business entitled “The Elephant Won’t Do Cable!: My Lifestyle in Hollywood from Zsa Zsa to Alice Cooper.” The title of the e book was derived from his working experience on a Television set exclusive that Citron was assisting to place alongside one another for the government of Spain and a display that involved performances from the likes of Dionne Warwick and Cat Stevens. Taking pictures was held up when the agent for a person of the performers, an elephant, opted to drive a tough cut price.
“One hour before broadcast, the producer walked into the place of work with a straight facial area and introduced: the elephant will not do cable,” Citron wrote. “We all started out to snicker, and we stored laughing that sort of laugh that only comes in the absurdity of the minute.”
Citron was also energetic in philanthropy, founding the Actors Corridor of Fame Basis, a 501 c-3 non-income basis that is committed to restoring dramatic arts education in faculties. The basis honors life span achievement in movie, tv and theater serving as a conduit to crank out new revenues and methods for students, academics and companies. Citron was a member of the Academy of Motion Image Arts and Sciences, and was the founding chairman of the Item Placement Council and an govt board member of the Film Info Council.
Citron is survived by his spouse Jill, daughters Rachel and Stacy, son-in-regulation Ethan and two grandsons Ellis and Miles. As his final reward, Citron donated his mind for investigate to the Brain Donor Undertaking in hopes of a overcome and additional aid to treat Lewy entire body dementia.