Salsify Picks Up $200M In Purple-Sizzling E-Commerce Software Space

Builders of software package tools for the e-commerce sector are attracting big funding this year on the heels of some amazing expansion stats.

The most recent large spherical will come from Salsify, a supplier of resources for merchants and models to far more competently beef up their e-commerce presence. The Boston-based business announced it raised $200 million in a Series F round led by TPG.

Permira‘s Progress Chances Fund, Neuberger Berman and Cap Desk Coalition joined the financing, which delivers Salsify’s valuation to $2 billion. The round delivers full funding to day for the 10-12 months-outdated business to about $450 million.

The funding follows a 12 months of sharp expansion for Salsify, which claimed it produced about $110 million in once-a-year recurring income in 2021, up over 50 p.c from 2020. The business counts about 1,200 consumers throughout the globe, which includes big brand names like Mars, L’Oreal and Coca-Cola.

The huge Salsify round comes amid a period of lively enterprise expense in the e-commerce software package area. Applying Crunchbase information, we discovered a sample list of a dozen organizations in the sector that have elevated sizable rounds in this calendar year, posted below:

 

Salsify and the corporations on our sample checklist by yourself collectively raised around $1.7 billion so significantly this 12 months. Recipients of the greatest rounds consist of:

• Austin-based mostly Cart.com, developer of a platform for brands to speed up on the internet growth, raised $240 million in a February funding round, immediately after posting earnings growth of in excess of 400 per cent for the prior yr.
• Lehi, Utah-centered Route, a company of bundle-tracking resources for on-line orders, elevated $200 million in a January Sequence B at a $1.25 billion valuation.
• Toronto-based mostly Shoplazza, which pitches by itself as a commerce platform aimed at helping on-line brand names “go borderless,” elevated $150 million in a January Series C spherical led by SoftBank Vision Fund.

Salsify, for its part, marketplaces its offering to brands, e-commerce retailers and distributors. For manufacturers, its applications enable them to customize product or service data that displays up at on-line suppliers.

For stores, the system aids them much more rapidly entry accurate and appropriately specific product details.

Illustration: Dom Guzman