June 21, 2024


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WPP acquires influencer promoting agency Village Promoting to accelerate creator economic system development

22 Feb 2022

WPP these days announces the acquisition of Village Internet marketing in North The us, the sector chief in influencer advertising and marketing and creator financial state partnerships.

Founded in 2013 by Vickie Segar, Village Promoting has 150 employees and was particularly established with the vision of constructing models in a social media and cellular very first world. It was just one of the first inventive corporations to thoroughly honour the distinctive impact of creators and has led innovative campaigns for some of the foremost customer manufacturers of the final decade, together with Equinox, Nike, Netflix, The Farmer’s Puppy, Boll and Department, Honest Co., Tommy John, SoulCycle, and quite a few others.

Village Advertising and marketing will be a part of the Wunderman Thompson network to reinforce its dedication to the creator financial system. Presented the ubiquity of social media, creators are among the most effective voices of nowadays. This acquisition will enable Wunderman Thompson to present its purchasers and brand names much further and a lot more direct accessibility to the creator economic climate.

Mark Examine, CEO of WPP, stated: “Influencers have an progressively critical purpose in developing manufacturers. Village Internet marketing will carry huge expertise with some of the world’s main models in employing influencer content together with general performance marketing and advertising methods to generate results for modern marketers. I’m delighted to welcome them to WPP.”

Mel Edwards, Worldwide CEO of Wunderman Thompson, claimed: “Wunderman Thompson is a destination for brands who want to obtain the very best artistic minds and the strongest know-how in data and know-how. As Village Advertising and marketing joins the Wunderman Thompson family, we can make its total community of creators more accessible and obtainable to our shoppers, who are amid the world’s major makes.”

Village Advertising and marketing has extensive advocated for women’s illustration and recognition of gals in business, including in artistic agencies and in the influencer marketing and advertising room at big. As an all-gals group, Village Marketing’s acquisition marks a historic moment for the growth of the influencer business and women-led firms just about everywhere.

Vickie Segar, Founder of Village Internet marketing, said: “For decades, the creator economy and influencer advertising and marketing have been wildly misunderstood and undervalued. We are now at a tipping point exactly where this is switching — and it’s changing fast. This acquisition is a large possibility for us to leverage the knowledge of a worldwide chief to the two turbocharge our investment in the creator economic system and integrate influencer advertising into the broader marketing ecosystem. We can’t wait around to join the Wunderman Thompson family to proceed to evolve the upcoming of marketing and function on inspiring brand names with entrepreneurial creators.”

The acquisition is component of WPP’s accelerated expansion strategy and centered M&A method to even more fortify its main imaginative capabilities in promoting, communications and style and design, and follows the acquisition of Manufactured Assumed in December 2021.

Even more details
Martina Suess, WPP
[email protected]

About WPP
WPP is the resourceful transformation firm. We use the electric power of creativity to develop much better futures for our individuals, world, clients and communities. For additional data, check out www.wpp.com.

About Wunderman Thompson
At Wunderman Thompson we exist to inspire development for ambitious models. Part artistic company, element consultancy and part technological innovation enterprise, our gurus present conclude-to-end capabilities at a worldwide scale to deliver inspiration across the full manufacturer and purchaser working experience.

We are 20,000 strong in 90 marketplaces all around the earth, where our folks provide together innovative storytelling, numerous views, inclusive considering, and remarkably specialised vertical capabilities to drive development for our consumers. We offer you deep experience across the complete consumer journey, together with communications, commerce, consultancy, CRM, CX, information, generation and technological innovation.

Wunderman Thompson is a WPP agency (NYSE: WPP).
For much more data,  please take a look at us at www.wundermanthompson.com and comply with Wunderman Thompson on our social channels by means of  Twitter, Fb, LinkedIn, and Instagram.